Is social media a critical factor for restaurants?

A restaurant is all about food, taste, and ambiance. However, even if you serve the most appetizing food out there unless you let your potential customers know about you, it isn’t of any use. There are a handful of ways that a restaurant business can use to market its services, but one of the most effective ways in the current digital era is social media. Well, without a doubt, social media has the power to spread the word like fire. There are billions of social media users out there and the number is always growing.

Be it a restaurant, café, takeaway, or any other food business, it isn’t possible any longer to ignore social media as a marketing tool. These platforms are where your customers are. And did you know that there are over one billion restaurant searches on Google every month? Thus, having and maintaining an enticing and informative social media profile becomes essential to be able to capture a larger audience base.

As people shift toward social sharing, it becomes essential for restaurants to be proactive in their offensive and defensive strategies for protecting their reputations. Still doubtful about the power of social media for a restaurant business? Well, here is what you need to know:

  • These platforms help people to find your restaurant. And as people share their experiences on social media platforms, it might work as a free promotion for your restaurant.
  • Many people use these platforms to find local eateries and if a brand isn’t socially active, then there is a chance that the guests won’t find the restaurant.
  • These platforms allow a restaurant business to promote relevant information like contact numbers, location, new additions, events, etc. This is a great sign of professionalism and care on behalf of the restaurant business.
  • According to the studies, almost 69 percent of millennials take a photo of their food before eating and most of these photos end up on social media platforms. Thus, it is recommended for a restaurant business to respond to such posts to grab the attention of the customer.

Social media can be a boon for a restaurant business, if used wisely. By engaging with the audience in different ways, encouraging customers to take pictures, using a branded hashtag, posting at the right times, and using some basic tactics, restaurant businesses can easily grow a loyal customer base on social media.

Have you started working on your social media strategy already? If not, then the ERC team can help you with a strong social media strategy that would upsurge your restaurant’s growth graph. To find out how we can help you, feel free to visit our website i.e.,, you can also connect with us via call at 1-647-209-4153, and share your queries and requirements with the seasoned experts.