Starting a new restaurant is not an easy task.

Finding the right location, concept, design, menu, staff, training, and internal controls are the winning combination to a successful restaurant. You also need to have the right partners and vendors to make your dream into a reality.
At ERC we provide you with the skills needed to set you up for success. No matter what the stage of your project, we will work with you to accomplish your goals. We will be your partner in this challenging yet, rewarding industry. A sample of our Start-up services are below.

ERC will hold your hand through every step of a restaurant launch, allowing our expertise to touch every aspect of the project.

What You Don’t Know Can Hurt Your Business

Having the right business plan about the market you’re entering and the competition you’ll face can help you successfully launch your restaurant business.

We know what it takes to start from the ground up

We get more involved in areas where you need more help and less in areas where you have it all under control. With our team having been involved in over 50 restaurant openings, it is a huge asset to have us on your side.
Recommend cost effective procedures for improving overall food quality and presentation. Advise clients on best methods of hiring, training, and evaluating personnel.
Catching the immediate needs during the start-up process can make all the difference

Why do you need a restaurant business plan?

A business plan is essential for most new restaurant owners and start-ups seeking any kind of financing. It is absolutely imperative for a prospective restaurateur. By writing a restaurant a business plan, you do two things:

You show the investors you have a clear and concise plan for getting your restaurant up and running.
You learn about all the different moving parts of restaurant business, as well as your competition and the market.

A business plan is especially helpful to those who are just venturing into the food/restaurant industry. As you study and gather information for your restaurant business plan, you may uncover problems that you hadn’t considered or missed previously.

Concept Development Plan

Complete summarization of concept, development of core statements (value + vision + mission + culture), architectural attributes and budget analysis, production attributes (complete listing of core equipment & pricing), and menu design attributes (food, beverage, plating concepts).
This also includes a 'test drawing' to scale using their desired square footage laying out equipment, seating, washrooms to ensure it all fits.

Strategic Business Plan

In depth analysis of key objectives, summaries from above two plans, operational analysis, labour analysis, marketing plan highlights, business development strategies, and financial analysis for 5 years.
The financial analysis also includes month-by-month P&L for 3 years, a full mock schedule for staffing, a sensitivity analysis, and ideal foot traffic analysis broken down by hour for an entire week.

Feasibility Study

Complete in-depth market analysis on your site. These studies also include market segmentation and market spending analysis.
It also includes location viability (landscape of location, notable competition, competitive differentiation, key design elements, SWOT), Technical Viability (engineering & design, floor space analysis), Business Viability (trends, risk assessments, day-to-day challenges), and Financial Viability (average start-up cost analysis + desirable KPI's based on concept).

Marketing Plan

Determining Strategic Goals
Creation of Top 3 Consumer Profiles
Creation of Consumer Journey Map for Each Profile
Development of Marketing & Advertising Budget
Start-Up and Ongoing Top 10 Competitor Analysis
Internal Drivers; F&B Program
Day-Part Strategy
Merchandise
Signage
Digital Drivers; Requirements for website, social, wi-fi, mobile etc.

Recommended:

  • Soft Opening Strategy Media Launch Strategy Partnerships
  • Community Initiatives
  • Campaigns for 6 months to develop awareness
  • Increase in revenue per guest, and increase return guest frequency (within noted budget)
  • Financial Breakdown
  • Milestone Timeline
  • Strategic Goals
  • Consumer Profiles
  • Competitor Analysis
  • Milestone Timeline
We instill

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We will help you create a strategic business plan for your restaurant

ERC Consulting helps you design a strategic restaurant business plan which provides roadmap for the future of your restaurant business and serves as a financial tool for your business. We help you consider all the pitfalls and opportunities of your prospective restaurant, well before you open its doors and put together a business plan which also serves as an analytical tool that helps your restaurant business differentiate itself from the competition.

In other words, we help you design a business plan for reaching your restaurant’s profit goals and consistent and sustainable business growth. Our Business Plan It is undoubtedly amongst the most important ingredients in making your restaurant dream a reality.