Cost effective procedures while maintaining overall food quality and presentation, that's the ERC Way!
Recipe And Menu Costing
We understand the art of competitive menu pricing and we know how to get customers to spend the way you want them to. We can help you increase your average check through menu engineering, recipe development and strategic pricing.
How much should I charge for that menu item, Is that menu item profitable, what impact are my product costs having? Be More Profitable!
We will review your current menu along with any competitor’s menus, with consideration to your current market and product availability. We will make suggestions for updating items and deleting items. We will bring some new ideas to the plate and our focus will always be on creating a profitable menu.
Menu Engineering
What is meant by menu engineering?
Menu engineering is the study of the profitability and popularity of menu items and how these two factors influence the placement of these items on a menu. The goal is simple: to increase profitability per guest.
How to raise profitability by 15% or more.
A well-executed menu requires an appropriate balance in terms of price, variety and “Wow!” factor. Through our menu engineering efforts, we help you craft a diverse menu that features the right proportion of high and low-cost food items, as well as an equilibrium between trend forward and classic dishes.
Additionally, through careful menu development, design, layout and product placement, we help you control customer ordering behavior, increasing orders for dishes with the highest profit margins. Getting the most sales and profits out of your menu is a process that has no less than six steps to completion.
At ERC, we can help with every area of menu development. In addition to menu engineering and development, our team of restaurant consultants offers recipe development services for both national and international clients. Drawing on our industry experience, we help restaurants develop delicious, trend-savvy and cost-efficient recipes that become the backbone of their future success.
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Free 30-Min.Brand Guide Playbook
The final, approved logo will be added in with all definitions, markings, colors, color attributes, space requirements, typography, and secondary background positioning.
Your Complete & Comprehensive Brand Spec Guide
Brand Name + Brand Philosophy, Developing Your Brand Story, Developing Your Brand Identity
Logo (Graphic Design), Font Package, Color Package, Markings, Attributes, Typography, Philosophy
The playbook that explains how your business plans to present itself to the world through its story, logo, fonts, colors, images, videos, menu, entertainment, and messaging. To be used as a reference tool that helps maintain consistency in what your brand looks, feels, and sounds like.
Logo Development
Develop logo concepts with graphic design team and after approval of chosen logo, will deliver the final design in the appropriate formats including submission into the final brand guide.
Graphic Design
Logo & Identity Design, Brand Refresh, Packaging Design, Infographics, Menu Brochures, Flyers, Posters, Large Format Signs.
Develop effective storytelling and value, vision, mission, & culture statements
Develop the foundations for your core values through our “napkin omics” exercise.
Develop the philosophy of the brand and the brand marks (slogans)
Develop reputation management protocols.
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