How To Make a Profitable Restaurant Menu?

A sheet of paper with the list of items that your restaurant offers can largely influence your profit. Yes, you guessed it right, we are talking about your restaurant’s menu. A menu is far more than just a list of items that your restaurant serves. This tiny thing can dictate how diners perceive your restaurant. It enables more accurate forecasting and acts as a pivotal internal marketing tool. Your menu is the primary means of communication and representation, conveying to the customers who you are and what you offer. It should be captivating enough to create an impression ensuring that the customers are eager to return and recommend you to their friends. This is where Menu Engineering and Planning come into play. It is basically a way to evaluate a restaurant’s menu pricing by using sales data and food costs to guide which dishes to feature and their menu price.

Proper menu engineering requires the knowledge of each menu item’s prices and food costs per serving and contribution margin. This will help you to categorize the menu items and see which items contribute more profit and which aren’t pulling weight and require to be either replaced or removed altogether. Menu Engineering and planning isn’t an overnight process, rather it is a series of activities that ensure that each dish featured on the menu is profitable and popular at the same time. Check out the factors involved in Menu engineering below:

  • Picking a period to analyze
  • Tracking Food cost percentage and contribution margin
  • Categorizing menu items according to profit and popularity
  • Designing the menu
  • Measure menu’s impact

The process of creating, designing, planning, and drafting a menu isn’t as easy as it seems to be. It requires proper knowledge and professional assistance. So, if you are stuck with your Restaurant’s menu, then the ERC team can help you with it. We can help you with every area of menu development and draft a delicious, trend-savvy, and profitable menu that will not only help you capture a larger consumer base, but also build a unique brand. For more details, visit our website i.e.,, or you can discuss your queries with our experts at 1-647-209-4153, and they will help you in designing a menu that your restaurant business deserves.